Profit-generating retention marketing that makes an impact.
We help purpose-driven DTC Shopify brands like yours grow sustainably with Klaviyo email and SMS marketing that drives profit, builds loyalty, and stays true to your values.
Increase Revenue
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Skyrocket Retention
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Reduce Acquisition Costs
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Nurture Customer Loyalty
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Increase Revenue ✺ Skyrocket Retention ✺ Reduce Acquisition Costs ✺ Nurture Customer Loyalty ✺
Trusted By…
Why mission-driven e-commerce brands can’t ignore email.
Scaling a purpose-led brand is a different kind of challenge.
You are not just selling products, you are selling values.
You’re up against brands that cut corners, use unsustainable materials, rely on unethical labour, and ignore their impact. They don’t have to justify a premium price point, explain longer lead times, or reinvest profits into sustainability and social justice initiatives. You do.
And you can’t (and don’t want to) out-discount them or outshout them with ads.
That’s why your owned channels like email (and SMS if you use it) matter more than ever.
You need a space to deepen relationships, tell the story behind your products, and turn aligned customers into loyal repeat buyers, without depending on an unpredictable social media algorithm.
Email is one of the most powerful and cost-effective tools for this.
As acquisition costs continue to rise, retention is key to sustainable growth. Without a behaviour-based retention strategy, you miss out on the repeat purchases that drive true profit.
At Ritual Retention™, we specialise in conscious lifestyle and mission-focused e-commerce brands.
We understand the reality of tighter margins, intentional growth, and wanting marketing that feels aligned with your mission (not at odds with it).
Curious what this could look like for your brand? Book a free consultation call below.
What Our Clients Are Saying
Real results for purpose-led Shopify & Klaviyo brands.
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We are now 12 months in and signing a new contract so that says it all really!
“Working with Chloe and the team has been great; they are very professional and over-deliver on expectations. The stats speak for themselves and our returning customer rate has gone up each month and we see a solid revenue return each month. If you’re on the fence about working with Chloe - just do it; you won’t regret it!”
Jon Wallhouse | Sutsu
“Returning customer rate up each month” → Higher retention & LTV
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A winning strategy...the figures to date have exceeded our expectations.
“For a consumer-facing business, email marketing is a must. Chloe has built a winning strategy to engage with our audience and to drive sales via Klaviyo. The figures to date have exceeded our expectations.”
Stephanie Drax | Leapfrog Remedies
“Figures exceeded expectations” → Revenue growth from Klaviyo
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We've seen growth in our online sales and more sales per customer.
“I would 100% recommend Chloe. Since working with her, we’ve seen growth in our online sales and more sales per customer.”
Myfanwy Gloster | Glosters Pottery
“More sales per customer” → Increased AOV & repeat orders
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Chloe's knowledge of strategy and Klaviyo has been a brilliant addition to the business.
“Chloe‘s work is exceptional and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. Chloe has exceptional attention to detail and is really easy and professional to work with.”
Helen Edwards | East End Prints
“Knowledge of Klaviyo” → Deep Klaviyo expertise
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If you need a professional, knowledgable, organised, strategic email marketer, then Chloe is for you!
“If you need a professional, knowledgeable, organised, strategic email marketer, then Chloe is for you! She is one of those unique marketers who can look at the big picture and then drill it down into action."
Katherine Dyer | The Pocket Strategist®
“Strategic & organised” → Turns big-picture goals into action
Email Designs That Elevate Brands And Convert Customers
Strategy is essential, but so is execution.
Here are some examples of Klaviyo flows and campaigns we’ve designed for brands.
Ready to elevate your brand’s emails? Book a free consultation call to get started.
Here are 3 ways to work with us
Looking to improve your results but don’t know where to start?
We’ll run a deep-dive Klaviyo audit and deliver a clear, tailored roadmap, showing you exactly what to fix, build, and optimise next so you can unlock quick wins, plug revenue leaks, and grow with confidence.
The Ritual Roadmap
Want to nurture, convert and retain customers on autopilot?
We’ll ensure key behaviour-triggered Klaviyo flows are expertly crafted and implemented at every stage of your customer journey, automatically generating revenue while you and your team focus on other priorities.
Ritual Flow Design
Ready to scale your email marketing to new heights?
We’ll turn your Klaviyo account into a revenue-generating powerhouse, taking email off your plate with expert strategy, planning, and execution across flows and campaigns so your brand stays top of mind and on target each month.
The Ritual Send
Not sure what you need?
Book a free consultation call and we’ll recommend your best-fit option.
Hi, I’m Chloe, your Klaviyo and Retention Partner.
With over 10 years of marketing experience working with award-winning agencies and purpose-led e-commerce brands, I help turn email into your most profitable channel.
Too many email marketers simply hammer generic promotions with little strategy or care for the bigger picture, or the long-term customer relationships that actually drive profitability.
At Ritual Retention™, we do things differently. We blend data-driven strategy, values-based storytelling, thoughtful content cadence, and optimised design to create emails that grow revenue, build loyalty, and feel aligned with your mission.
When you work with us, you gain a partner who understands your values, champions your vision, and delivers email marketing that makes a measurable impact.
Curious to see if we’re a good fit? Book a free, no-obligation consultation call with me below.
Let’s Talk Email
We love geeking out about email marketing and connecting with e-commerce founders who care about growing their brands with purpose. Our free consultation call is a chance to chat through your goals and explore how email could work harder for you.
No obligation and no hard sell. Just a friendly conversation about your brand and your next steps.
Ready to chat? Book your free consultation call with Chloe today.
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