The brands growing profitably have one thing in common. They are prioritising email.
Here's what happens when you stop putting email off and start getting it right.
Flows converting in the background, bringing customers back without you lifting a finger. Campaigns going out consistently, driving reliable revenue, without the last-minute panic or the guilt of another week where email just didn't happen. And the headspace to focus on the parts of your business only you can do. The product, the brand, the big picture thinking that actually moves the needle.
Email done right will drive 30-50% of your total revenue. And once it's in place, you'll wonder why you waited so long.
Build the kind of brand loyalty that no ad budget can buy.
I take you from sporadic sends and neglected flows to an email programme that tells your brand's story, builds genuine relationships, and turns subscribers into loyal brand advocates.
No blasting your list. No emails that feel like everyone else's. No icky sleezy selling. Just considered, value-packed email your subscribers actually look for in their inbox.
The kind that builds a customer base who buy again and again because they love what you stand for. Not because you dragged them back with an expensive ad and a flash sale.
Ready to build a brand your customers are proud to be part of?
How I Can Help
Ritual Compass
Monthly email strategy and campaign planning so you always know what to send, why, and when (and email never falls to the bottom of the list again).
Ritual Foundations
A complete, done-for-you Klaviyo setup with automated email flows that cover every stage of your customer journey and start generating revenue on autopilot.
Ritual Reveal
A strategic audit of your entire Klaviyo account and a clear, prioritised plan for exactly what to fix and where the revenue-generating opportunities are.
Trusted by
“our returning customer rate has gone up & we continue to see a solid revenue return each month”
Working with Chloe and the team has been great, very professional, and they over-deliver on expectations. The stats speak for themselves: our returning customer rate has gone up, and we continue to see a solid revenue return each month. If you're on the fence, just do it. You won't regret it.
Jon W.
"Chloe's knowledge of strategy & Klaviyo has been a brillianT addition to the business."
Chloe's work is exceptional, and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. She has exceptional attention to detail and is really easy and professional to work with.
Helen E.
I've spent 15+ years in marketing, starting in independent music before bringing everything I learned about building loyal communities to the world of independent product brands.
I love working with brand owners like you. People who've built something they're genuinely proud of and care deeply about the people they serve.
Which is exactly why I'm on a mission to save you from the spammy tactics, "just send more", hustle culture, bro marketing advice being pushed out there.
Because most of it actively destroys the brand reputation and customer relationships you've worked so hard to build.
Your brand (and customer) deserves better.
Email should feel easy, manageable, and, dare I say it, even fun.
Meet Chloe, founder of Ritual Retention
You can embed an email signup form here by pasting the code for one in a blank "embed" box.
subscribe for tips