The email specialist your brand has been looking for

I'm Chloe, founder of Ritual Retention and your Klaviyo retention partner. My team and I work with independent lifestyle e-commerce brands, primarily in the apparel, accessories and homeware industries, who've built something worth caring about and want an email strategy to match.

You don't need more emails. You need the right ones, sent to the right people, at exactly the right moment.

I believe the brands that win long-term are the ones who invest in the customers they've already got. Because loyalty isn't built by discounts and blast emails. It's built by showing up consistently, adding genuine value, and treating your customers like the humans they are.

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Helping independent brands turn loyal customers into lasting revenue

Every strategy I builds is backed by fifteen years of marketing experience, deep Klaviyo expertise, and a genuine understanding of what makes independent brands and their customers tick. The credentials below are just part of the picture.

Klaviyo Master partner

MSc pscyhology

15 Yrs Marketing Experience

Deep platform expertise and a proven track record of delivering results for independent ecommerce brands.

Over a decade and a half working with independent brands, building communities, and turning audiences into loyal customers.

Credentials that count

A genuine understanding of consumer behaviour, decision making, and what drives customer loyalty, applied to every strategy I build.

Every strategy I builds is backed by fifteen years of marketing experience, deep Klaviyo expertise, and a genuine understanding of what makes independent brands and their customers tick. The credentials below are just part of the picture.

I've spent 15+ years in marketing, starting in independent music before bringing everything I learned about building loyal communities to the world of independent product brands.

I love working with brand owners like you. People who've built something they're genuinely proud of and who care deeply about the people they serve.

Which is exactly why I'm on a mission to save you from the spammy tactics, "just send more", hustle culture, bro marketing advice being pushed out there.

Because most of it actively destroys the brand reputation and customer relationships you've worked so hard to build.

Your brand (and customer) deserves better.

Email should feel easy, manageable, and, dare I say it, even fun.

Let's See If We're A Good Fit

Meet Chloe, founder of Ritual Retention

“our returning customer rate has gone up & we continue to see a solid revenue return each month”

Working with Chloe and the team has been great, very professional, and they over-deliver on expectations. The stats speak for themselves: our returning customer rate has gone up, and we continue to see a solid revenue return each month. If you're on the fence, just do it. You won't regret it.

Jon W.

"A Winning strategy...The figures to date have exceeded our expectations"

For a consumer-facing business, email marketing is a must. Chloe has built a winning strategy to engage our audience and drive sales through Klaviyo. The figures to date have exceeded our expectations.

Stephanie D.

"We've seen growth in our online sales and more sales per customer."

I would 100% recommend Chloe. Since working with her, we've seen growth in our online sales and more sales per customer.

Myfanwy G.

"We've really elevated our brand communication thanks to you."

It has been a true pleasure working with Chloe, and we have made a significant step forward and elevated our brand communication thanks to Ritual Retention.

Lena A.

"Chloe's knowledge of strategy & Klaviyo has been a brillianT addition to the business."

Chloe's work is exceptional, and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. She has exceptional attention to detail and is really easy and professional to work with.