You might have a welcome email. Maybe an abandoned cart. But beyond that? Every customer who browses without buying, every first-time buyer who never comes back, every lapsed customer who's drifting away, there's no automated email bringing them back to purchase.
That's not a small gap. That's the majority of your customer journey completely unaddressed, and revenue walking out the door every single day.
Our Ritual Foundations build changes that. We build your complete email foundations from the ground up, everything you need to start generating consistent, automated revenue from your email list.
The right email foundations turn one-time buyers into loyal repeat customers.
We immerse ourselves in your brand, products, customers, and competitors. We identify your unique brand positioning, map out your hero products and their USPs, and analyse customer reviews to understand what people love about what you make.
Everything we learn informs a flow strategy rooted in what will genuinely move your customers to buy and buy again.
Your brand, your customers, your edge
We map your customer journey from first touch to repeat purchase, identifying the key moments where email will support decisions, remove friction, and turn browsers into buyers.
A customer journey with no gaps
Our specialist copywriter writes each email to match your brand voice and drive action, while our designer builds your custom-branded template and designs your full set of flow emails.
Every email is crafted to elevate the perceived value of your brand and products, and optimised to convert across every device.
Emails as considered as your products
We build your flows in Klaviyo with precision, ensuring every trigger, filter, and condition split is set up correctly. Every email is thoroughly tested before we go live, so you can be confident everything is working exactly as it should.
Tested, verified, and ready to generate revenue
We monitor your flows for 30 days post-launch with health checks at 7 and 14 days, a full performance review at 30 days, and a project review meeting to set you up for long-term success.
We don't just hand it over and disappear
Everything included in the KLAVIYO Foundations Build
A complete, done-for-you email setup covering every stage of your customer journey, built in Klaviyo and ready to start generating revenue from day one.
Custom Sign-Up Pop-Up
A high-converting, on-brand pop-up that captures browsers before they leave and your ad spend goes to waste.
EMail design system templates
A fully branded, drag-and-drop template system so you can create beautiful campaign emails with ease.
8 x Revenue-Generating Flows
Eight behaviour-triggered flows covering every stage of your customer journey, built to convert.
Key Audience Segment Creation
Your core audience segments built and ready, so you're sending the right message to the right people.
30-Days Post-Implementation Support
We stay in your account for 30 days post-launch, monitoring performance and making any necessary tweaks.
Klaviyo Account Setup
Properly configured from day one, with accurate data, GDPR compliance, and attribution set up correctly.
Eight flows. Every stage of the journey. Revenue on autopilot.
Most brands address two or three moments in the customer journey and leave the rest completely unattended. The Ritual Foundations project covers all of it, from the first sign-up to the last chance to win a customer back.
Sunset Flow
Automatically removes unengaged subscribers to protect your deliverability and keep your list healthy.
Browse Abandonment Flow
Brings window shoppers back to the products they were looking at before they disappeared.
Welcome Flow
Your brand's first impression. Nurtures new subscribers and turns them into first-time buyers.
Sign-Up Pop-Up Form
Your list doesn't grow itself. A custom, on-brand pop-up built to turn first-time visitors into subscribers and subscribers into buyers.
Added-To-Cart Flow
Nudges customers who added to cart but didn't make it to checkout to come back and complete their purchase.
Checkout Abandonment Flow
Recovers customers who got to checkout but didn't complete their order.
Post-Purchase Flow
Delivers a brilliant post-purchase experience that builds loyalty, generates reviews, and encourages repeat buying.
Cross-Sell Flow
Gets existing customers buying from other product categories and increases average order value.
Winback Flow
Re-engages lapsed customers before you lose them for good and reduces customer acquisition costs.
Up to 25 emails across 8 flows
A step-by-step video course walking you through exactly how to plan, build, and send campaigns using your new template system. From choosing the right send frequency for your audience to planning content that engages and converts, this is everything you need to approach campaign sending with confidence.
Plan campaigns with confidence
Your custom-branded template system is built and waiting for you in Klaviyo. Flexible content blocks you can mix and match to create beautiful, on-brand emails in minutes. No design skills needed, just update your copy and images, drag and drop, and send.
Create beautiful on-brand emails in minutes
Simple, practical guidance on writing emails that convert, designing for every device, and crafting subject lines that actually get opened. No jargon, no theory — just straightforward best practices you can apply straight away.
Create emails
that actually get opened and clicked
Your core audience segments are already built and waiting in your account. This guide shows you exactly what each one is for and when to use it, alongside practical list growth best practices to keep bringing the right people onto your list.
Send the right message to the right people every time
A simple monthly checklist to keep your account in good shape, step-by-step list cleaning instructions, and deliverability best practices so your emails keep landing in inboxes, not spam folders.
Keep your account healthy and your emails out of spam
this is for you if...
You have zero flows, a few basic flows, or underperforming flows that aren't on brand
You're successfully driving traffic to your store but not converting or retaining customers through email
You want your email foundations built properly, once, by someone who knows what they're doing
You're using Klaviyo and Shopify (or you want to)
this isn’t for you if...
You're not yet driving consistent traffic to your store and have no immediate plans to do so
You don't yet have a library of quality product and lifestyle photography to bring your emails to life
You're still finding your feet with your product offering and aren't sure your products are resonating with customers yet
You're looking for the cheapest option rather than the right one
"A Winning Flow strategy...The figures to date have exceeded our expectations"
For a consumer-facing business, email marketing is a must. Chloe has built a winning flow strategy to engage our audience and drive sales through Klaviyo. The figures to date have exceeded our expectations.
Stephanie D, Founder of Leapfrog
"The stats speak for themselves: we continue to see a solid revenue return each month"
Working with Chloe and the team has been great, very professional, and they over-deliver on expectations. The stats speak for themselves: our returning customer rate has gone up, and we continue to see a solid revenue return each month. If you're on the fence, just do it. You won't regret it.
Jon W,
Founder of Sutsu
Your investment
One project. Complete email foundations. Revenue on autopilot.
We can tailor our projects to fit you. Just book a call, and we can discuss your needs.
Need something different? No problem.
Ritual Foundations Build
The exact investment depends on your starting point. Migrating from another platform, operating across multiple territories, or adding flows beyond the core eight will affect the final price. Book a free consultation call and we'll give you a precise quote based on your specific setup.
8 flows | Sign-Up Forms | CAMPAIGN DESIGN TEMPLATE | Audience segments | Ritual Playbook
From £6,995+VAT
The Work
Great Email Design Doesn't Just Drive Clicks. It Protects Your Brand.
Every email you send is a touchpoint. Poor design doesn't just underperform, it actively erodes trust, devalues your products, and gives people a reason to unsubscribe. When your emails are as considered as your brand, they reinforce quality, deepen customer relationships, and make buying feel like the obvious next step.
Want to see what that looks like for brands like yours?
I'd rather have an honest conversation than have a client invest in something that isn't right for them.
Book a free consultation call, and we'll talk through where your email is now, what's possible, and whether the Ritual Foundations build is genuinely the right fit for your brand.
No hard sell, no obligation.
Not sure if this is right for you?
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