You might have a welcome email. Maybe an abandoned cart. But beyond that? Every customer who browses without buying, every first-time buyer who never comes back, every lapsed customer drifting away. None of them are hearing from you.
That's most of your customer journey unaddressed, and revenue walking out the door every single day.
Your email should be driving at least 30% of your revenue. Right now, the gaps in your customer journey mean it isn't.
What if your email worked while you slept?
New subscribers are nurtured and guided towards their first purchase automatically.
Browsers and cart abandoners brought back to complete their purchase, no retargeting ads required.
First-time buyers are welcomed, set up for success with their new purchase, and brought back for more.
Lapsed customers coming back because your email brought them back, not your ad spend.
Every stage of your customer journey covered and converting, without you having to think about it.
New subscribers are nurtured and guided towards their first purchase automatically.
Browsers and cart abandoners brought back to complete their purchase, no retargeting ads required.
First-time buyers are welcomed, set up for success with their new purchase, and brought back for more.
Lapsed customers coming back because your email brought them back, not your ad spend.
Every stage of your customer journey covered and converting, without you having to think about it.
My team and I immerse ourselves in your brand, products, customers, and competitors before anything gets built. I map your brand story, positioning and product USPs. My copywriter digs into your brand content to capture your voice. My designer studies your aesthetic to understand what premium looks like for you.
Everything we learn informs the strategy, copy, and design.
Your brand, your customers, your edge
I map your full customer journey, from first visit to long-term loyalty, identifying the key moments where email will support purchase decisions, remove friction, and bring lapsed customers back before they're gone for good.
From there, I build the strategy for each touchpoint, covering messaging, timing, and conversion tactics.
A customer journey with no gaps
My specialist copywriter writes each email to match your brand voice and drive action, while my designer builds your custom-branded template and designs your full set of flow emails.
Every email is crafted to position your products as premium and optimised to convert across every device.
Emails as considered as your products
I build your flows in Klaviyo, making sure every trigger, filter, and conditional split is set up correctly. Every email is thoroughly tested before launch so you can be confident everything is working exactly as it should from day one.
Tested, verified, and ready to generate revenue
I monitor your flows for 30 days after launch, with health checks at 7 and 14 days and a full performance review at 30 days. We close the project with a review meeting to make sure you feel confident managing your flows once I hand them over.
In your corner for 30 days after launch
From missed Sales to automated revenue around the clock
How it works
Every Ritual Foundations build follows the same proven process. I'll guide you through exactly what my team and I need and when, so you're never overwhelmed with requests or chasing your tail. You bring the brand knowledge and assets. I bring the structure, the expertise, and everything else.
So what does that process actually deliver? Here's everything that's included
A complete, done-for-you email setup covering every stage of your customer journey, built in Klaviyo and ready to start generating revenue as soon as it goes live.
Custom Sign-Up Pop-Up
A high-converting, on-brand pop-up that captures browsers before they leave and your ad spend goes to waste.
EMail design system templates
A fully branded, drag-and-drop template system so you can create beautiful, on-brand campaign emails in minutes, no design skills needed.
8 x Revenue-Generating Flows
Eight behaviour-triggered flows, each one targeting a key moment in the path to purchase and built to convert.
Key Audience Segment Creation
Your core audience segments built and ready, so you're sending the right message to the right people.
30-Days Post-Implementation Support
I stay in your account for 30 days after launch, monitoring performance and making sure your flows are generating revenue as expected.
Klaviyo Account Setup
Your Klaviyo account properly configured, with accurate data, GDPR compliance, and attribution set up correctly so everything tracks as it should.
Eight flows. Every stage of the journey. Revenue on autopilot.
Most brands address two or three moments in the customer journey and leave the rest completely unattended. Ritual Foundations covers all of it, from the moment someone first visits your store to the last chance to win a lapsed customer back.
Sunset Flow
Automatically removes unengaged subscribers to protect your deliverability and keep your list healthy and performing.
Browse Abandonment Flow
Brings window shoppers back to the products they were looking at before they left, without you spending a penny on retargeting.
Welcome Flow
Your brand's first impression. Nurtures new subscribers, introduces them to your brand and products, and converts them into first-time buyers.
Sign-Up Pop-Up Form
Your list doesn't grow itself. A custom, on-brand pop-up built to turn first-time visitors into subscribers and subscribers into buyers.
Added-To-Cart Flow
Recovers customers who added to cart but didn't make it to checkout, bringing them back to complete their purchase.
Checkout Abandonment Flow
Recovers customers who got to checkout but didn't complete their order. Often your highest intent, most convertible audience.
Post-Purchase Flow
Delivers an exceptional post-purchase experience that educates customers on their new purchase, builds loyalty, and brings them back for more.
Cross-Sell Flow
Introduces existing customers to other products they'll love, increasing their lifetime value and deepening their relationship with your brand.
Winback Flow
Re-engages lapsed customers before you lose them for good, reducing the need to spend on acquiring new ones.
Up to 25 emails across 8 flows
A practical workshop walking you through how to plan your campaign calendar. What to send, how often, and how to balance sales emails with content that builds genuine loyalty.
You'll finish with a clear framework you can return to every month.
Plan campaigns with confidence
Copy & Design
Your custom-branded template system is built and waiting in Klaviyo. Mix and match flexible content blocks to create emails that look and feel unmistakably like your brand.
No design skills needed. Just update your copy and images, drag, drop, and send.
Create on-brand emails in minutes
Simple, practical guidance on writing emails that drive action, designing for every device, and crafting subject lines that cut through. No jargon, no theory. Just straightforward best practices you can apply from your very first send.
Create emails
that actually get opened and clicked
Your core audience segments are already built and waiting in your account. This guide walks you through what each one is for, when to use it, and who to exclude. So you're never sending the wrong email to the wrong person. Plus practical list growth tips to keep bringing the right subscribers onto your list.
Send the right message to the right people every time
A simple monthly checklist, step-by-step list cleaning instructions, and deliverability best practices. Everything you need to make sure your emails keep landing in inboxes long after I hand your account back.
Keep your account healthy and your emails out of spam
this is for you if...
this isn’t for you if...
You're looking for the cheapest option rather than the right one.
You're still finding your feet with your product offering and aren't sure your products are resonating with customers yet.
You don't yet have a library of quality product and lifestyle photography to bring your emails to life.
You're not yet driving consistent traffic to your store and have no immediate plans to do so.
You're on Shopify and Klaviyo, or you're ready to migrate.
You want your email foundations built properly by a Klaviyo Master Partner who specialises in exactly this.
You're successfully driving traffic to your store but not converting or retaining customers through email.
You have zero flows, a few basic flows, or have just rebranded and need a refresh.
Design Philosophy
Your emailS should be as considered as Your products
When you're starting out, generic Klaviyo templates do the job. But as your brand grows, those same templates start working against you. Off-brand, inconsistent, and not optimised to convert. They're eroding trust, devaluing your products in every subscriber's mind, and you're leaving money on the table every time you hit send.
We design clean, cohesive, branded emails that present your products the way they deserve to be seen. And we build you a template system your team can use to maintain that standard on every campaign, without you needing a specialist designer on the team.
"The stats speak for themselves: we continue to see a solid revenue return each month"
Working with Chloe and the team has been great, very professional, and they over-deliver on expectations. The stats speak for themselves: our returning customer rate has gone up, and we continue to see a solid revenue return each month. If you're on the fence, just do it. You won't regret it.
Jon W,
Founder of Sutsu
"A Winning Flow strategy...The figures to date have exceeded our expectations"
For a consumer-facing business, email marketing is a must. Chloe has built a winning flow strategy to engage our audience and drive sales through Klaviyo. The figures to date have exceeded our expectations.
Stephanie D, Founder of Leapfrog
Your investment
One project. Complete email foundations. Built to convert from day one.
I can tailor my projects to fit you. Just book a call, and we can discuss your needs.
Need something different? No problem.
Ritual Foundations Build
The exact investment depends on your starting point. Migrating from another platform, operating across multiple territories, or adding flows beyond the core eight will affect the final price. Book a free consultation call and we'll give you a precise quote based on your specific setup.
8 flows | Sign-Up Forms | Branded campaign Templates | Audience segments | Ritual Playbook
From £6,495+VAT
I'd rather have an honest conversation than have a client invest in something that isn't right for them.
Book a free consultation call, and we'll talk through where your email is now, what's possible, and whether the Ritual Foundations build is genuinely the right fit for your brand.
No hard sell, no obligation.
Not sure if this is right for you?
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