When email isn't driving the revenue it should, most brands go one of two ways. They send more, hoping volume will move the needle. Or they get paralysed, because figuring out what to send feels like one more decision they don't have time to make.
Neither option works. One burns through your audience's goodwill and drives unsubscribes. The other means they forget you exist. Both cost you customers.
The answer to both is the same. A clear strategy behind what you send, who you send it to, and why.
Sending emails is the easy part. Knowing what to send to get results is where most brands get stuck.
What if email felt easy?
Imagine starting every month already knowing what's going out. No scrambling, no last-minute panic, no staring at a blank screen wondering where to start.
Someone watching your account every month so nothing breaks, drifts, or gets missed. And you can stop worrying about what you don't know.
Email finally contributing the revenue it should be, with less effort and stress than you're putting in right now.
An outline for every campaign mapping out exactly what content to include and in what order, block by block. So building emails finally feels like the easy part.
Flows and sign-up forms that stay updated, optimised, and performing so your investment in them keeps paying off.
Lapsed customers coming back because your email brought them back, not your ad spend.
Imagine starting every month already knowing what's going out. No scrambling, no last-minute panic, no staring at a blank screen wondering where to start.
Email finally contributing the revenue it should be, with less effort and stress than you're putting in right now.
An outline for every campaign mapping out exactly what content to include and in what order, block by block. So building emails finally feels like the easy part.
Flows and sign-up forms that stay updated, optimised, and performing so your investment in them keeps paying off.
Lapsed customers coming back because your email brought them back, not your ad spend.
Someone watching your account every month so nothing breaks, drifts, or gets missed. And you can stop worrying about what you don't know.
Ritual Compass is a monthly retainer built around a simple idea
With a little guidance, you have the capability to build and send great emails. You just need an expert to plan them with you.
Think of it as having a senior email strategist in your corner every month. Someone who knows your brand, understands your audience, and takes care of all the thinking and planning so you don't have to. You bring your brand knowledge and marketing calendar. I turn that into a strategy, a plan, and everything you or your team needs to execute it.
No account managers, no handoffs. Just you and me, every month, at a fraction of the cost of a full-service agency.
Your complete email strategy. Built, planned, and ready to run with ease.
Quarterly Strategy Meeting
A dedicated call to go through the audit findings and agree on priorities for the quarter. You always know what's happening in your account, why, and what comes next.
Training and Best Practice Guides
Everything you or your team needs to build and send campaigns with confidence. Designing, building, and scheduling in Klaviyo, all covered before your first send.
Monthly Audience Segment Set Up
Your campaign segments built and ready to go in Klaviyo each month. Just drop them in when you schedule, no technical knowledge needed.
Flow and Sign-Up Form Optimisations
Flows and forms aren't set-and-forget. As your products evolve, promotions change, and performance data builds up, your flows need to keep up. This is how I make sure they do.
MONTHLY ACCOUNT Health Check
Flows, forms, and deliverability checked every month, with list cleaning handled, so nothing breaks and your emails keep landing in inboxes.
Monthly Performance Report
Delivered to your inbox each month with key metrics, insights, and any red flags highlighted in plain English.
Quarterly Audit and Strategic Roadmap
A deep dive into your full account to identify opportunities, optimise performance, and keep your email strategy growing with your brand.
Monthly
Campaign Outlines
A visual wireframe outline for every campaign so you or your team can get straight to building without thinking. No blank page, no guesswork.
Monthly Planning Meeting
We discuss your upcoming brand activity, priorities, and goals for the following month. I'll bring campaign ideas and a proposed plan, and we'll work through it together until it's right.
CUSTOM Campaign Strategy
Your bespoke email strategy built from scratch. Content pillars, content mix, sending cadence, and segmentation approach. The foundation everything else is built on.
Monthly Campaign Plan
A clear campaign calendar with send dates and segmentation for the month ahead. So you know what you're sending, to who, and when.
Brand Immersion
and Audit
A deep dive into your brand, your campaigns from the past 90 days, and your competitors. Everything I need to build a strategy that's rooted in where you are right now and where you want to go.
What's Included
How it works
Your first month is spent getting everything set up properly. I immerse myself in your brand, audit your recent campaigns, research your competitors, and build your campaign strategy. We meet to walk through everything together, and by the end of the month, you have your first campaign plan, your outlines, training and best practice guides, and everything you need to start sending campaigns with confidence in month two.
ONBOARDING
Month One
Your monthly planning questionnaire lands in your inbox. You simply complete it to share what's coming up, your key dates, and priorities for the month ahead, then book your monthly meeting. From Month 3, your monthly performance report lands here, too.
Review and plan
Week 1
I create your campaign plan and we meet to go through it together, discuss campaign ideas, and refine until it's right.
Strategise and Confirm
Week 2
Your campaign outlines and audience segments for the following month are delivered and ready to go. Everything you need to start building is laid out block by block. It really is as simple as it sounds.
Outline and Segment
Week 3
Flow and sign-up form optimisations, account health check, and list cleaning carried out to keep your account performing and your emails landing in inboxes.
Optimise and Maintain
Week 4
A full Klaviyo account audit followed by a 90 minute strategy meeting to review performance, identify opportunities, and set priorities and strategy for the quarter ahead.
Your Quarterly Review
Every Quarter
Once we're set up, every month follows the same rhythm.
Your Monthly Ritual
Month Two Onwards
Choose your investment
Choose the right level for your brand
Not sure which tier is right for you? Book a free consultation call and we'll work it out together.
Momentum
For brands with a wide product range, large and highly segmented list, and an ambitious promotional and content calendar.
£1,350+VAT pcm
Up to 8 email OUTLINES every month
Growth
For brands with a broader product range, bigger list, or busier product release, promotional and content calendar.
£1,050+VAT pcm
Up to 6 email OUTLINES every month
Essentials
For brands with a focused product range, modest list size, and limited new releases and promotions each month.
£850+VAT pcm
Up to 4 email OUTLINES every month
A one-off setup fee of £350 + VAT is added to your first month's invoice to cover onboarding, campaign audit, strategy creation and training resources.
"The stats speak for themselves: we continue to see a solid revenue return each month"
Working with Chloe and the team has been great, very professional, and they over-deliver on expectations. The stats speak for themselves: our returning customer rate has gone up, and we continue to see a solid revenue return each month. If you're on the fence, just do it. You won't regret it.
Jon W,
Founder of Sutsu
"A Winning Flow strategy...The figures to date have exceeded our expectations"
For a consumer-facing business, email marketing is a must. Chloe has built a winning flow strategy to engage our audience and drive sales through Klaviyo. The figures to date have exceeded our expectations.
Stephanie D, Founder of Leapfrog
this is for you if...
this isn’t for you if...
You need someone to write, design, and build your campaign emails for you. Ritual Compass provides the strategy and briefs. Your team handles the creative and production.
You don't yet have proven product-market fit and/or you're not yet driving consistent traffic to your store.
You don't plan your product launches and marketing activities at least a month in advance. To get the value from this service, you need to be planning at least a month in advance.
You only want to send promotional and product-focused emails and aren't open to values-based or community building content
You want to use manipulative, high-pressure, or deceptive email tactics. Ritual Compass is built around ethical, relationship-first email marketing.
Got Questions? I've Got Answers.
FAQ
What do I need to have in place before I sign up?
Ritual Compass is a strategy and planning service, not a build service, so you'll need your email foundations already in place. That means a Klaviyo account properly connected to Shopify, at least your core automated flows live, a sign-up form capturing subscribers, and an email template system your team can build campaigns from. If any of those aren't in place yet, Ritual Foundations is the right starting point.
You'll also need to be driving consistent traffic to your store and have a library of product and lifestyle photography to bring your emails to life.
Ritual Compass requires a minimum three month commitment, which includes your onboarding month. After that it rolls on a 30 day notice period, so you're never locked in long term. The three month minimum is there because email strategy builds momentum over time and I want to make sure you're seeing real results before you make any decisions about continuing.
It's common to need more campaigns during busier periods like product launches, seasonal promotions, or key trading moments. Additional campaign outlines beyond your monthly tier are available as a paid add-on. We can discuss this during your monthly planning meeting when we can see what's coming up and plan accordingly.
The monthly optimisation time covers maintaining and improving what's already in your account. That includes updating images and promotional banners in flows, small copy edits, updating flow logic, A/B test setup, and building new sign-up forms. It doesn't cover building new flows from scratch, creating new emails within existing flows, major copy rewrites, or significant redesigns. If you need any of those, they're available as paid add-ons and can be scoped and quoted separately.
My goal is to help brands get real results from email. If Ritual Compass isn't the right fit for where you are right now, I'll tell you honestly and point you in the right direction.
Book a free consultation call and we'll talk through where your email is now, what's possible, and whether this is genuinely the right next step for your brand.
No hard sell, no obligation.
Still not sure if this is right for you?
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